Advertising and Branding
Advertising:
-Biggest mass media communication industry
-Visual presentation of a message
-If working for a larger agency, be prepared to move around a lot. It's also a high pressure job
-It is easier to start with a small advertising firm
-Mostly concept driven more than the actual design
-If wanting to pursue an art director position, choose the agency...don't let them choose you.
-Must more is at stake that just designing, more collaboration
Branding:
-There is more in branding than just a logo
- It's all about the big picture
-Modern technologies like Internet makes it easier for researching but also makes us feel frustrated because we might find that many things have already been done.
-It is okay to have a system or a style, just don't get stuck in a rut
-Create a concept first
-Storytelling and making the audience ask "what is next?"
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